desi began as a new approach to prevention, built on support instead of pressure. At her core, she is designed to make safe decisions feel natural by reinforcing the choices people already want to make.
Through positive reinforcement and thoughtful design, desi creates an experience that encourages planning ahead without judgment.
Most people never intend to make a dangerous decision, they simply reach a moment where options feel limited and timing works against them.
In that space between intention and action, something small, simple, and supportive could have changed everything. desi was shaped around that moment, built to step in earlier with guidance that feels natural, not forced.
MISSION
Our mission is to help people celebrate safely and get home without harm. We believe prevention works better than punishment and support works better than fear.
desi exists to make the safer choice the easiest choice.
App coming soon in november 2026
Early concept for ride-planning safety app
Building reminders and ride-finding tools
Testing usability and notification effectiveness
Collaborating with rideshare and event partners
Public release and ongoing feature updates
Early concept for
community platform
Initial version of
the platform built
Platform opens to
early community
Adding businesses
and new listings
Improving tools
and user features
Growing features
and new locations
Get early access to desi and help shape a new, more human approach to getting home safely.
