Nearly 90% of alcohol related crashes could be avoided with better planning and support.
desi is built on the belief that people want to make the right decision. With the right support at the right time, they will.
desi helps — one plan, one reminder, and one safe ride home at a time.
desi utilizes positive psychology to address a negative statistic.
Each year, over 12,000 Americans are killed in alcohol related crashes. If 90 percent of these incidents could be avoided with better planning and support, why are they still happening?
The challenge is not awareness. It is timing and trust.
desi’s kind reminders help you make better decisions, early.
Statistics can carry weight. But you are not a number. Neither are the people in your life.
desi was built to feel different.
Not a warning. A friend. someone in your corner.
She takes the time to get to know you. What matters to you. What are you working toward. The little things too, like your birthday, your routines, your plans.
Over time, desi earns your trust.
So when the moment comes, she feels like a friend reaching out at just the right time.
Where we are now.
desi is in the early stages.
We are building the foundation and looking for partners who believe in a better approach to prevention. People who see the opportunity to reduce harm not through restriction, but through support.
Where we are going.
desi will be an app you or someone you love can download, set up once, and rely on.
She will connect to your calendar, understand your routines, and recognize moments that matter. When the time comes, desi will check in with a simple, supportive nudge and help you secure a safe ride before anything gets complicated.
Built on a subscription model, desi will grow into a community centered around prevention through positivity. A system that makes the safer choice feel normal, expected, and easy.
desi quietly watches for moments that matter and checks in before things get complicated.
No reminders. No monitoring. Just support when it helps.
Get early access to desi and help shape a new, more human approach to getting home safely.
